Getting the Most Out Of Distributing Promotional Drink Bottles
Truthfully, how many branded ink pens does a person need? This underscores the challenge of creating promotional items that people want or that people are going to use. As a small business owner, you want to be the one handing out promotional items that people hold onto. When you give out promotional drink bottles, you want your clients to be using them at work, at the gym, and when they go jogging in the morning.
The reason that you’re investing money in items like Mr Drinkware Custom Drink Bottles is that you hope every time your client uses the bottle, subconsciously they think about your business and your brand. Or every time your client goes to the gym with your promotional drink bottle, it serves as advertisement, attracting others to your business.
Ask yourself, how relevant is the promotional item I’m giving away to what my business does? You want there to be at least some connection between the freebies you give and the service or the product that your company offers. A business that offers health and fitness advice, weight loss advice, specialized beverages, exercise attire, or even a particular type of food would likely benefit from distributing promotional drink bottles. The last thing you want to do is create confusion between the stated purpose of your business and the swag you are giving away.
The second thing to ask is, how useful is my promotional product to my audience? The best swag is swag that adds value to someone’s life. Your promotional items have a greater chance of sticking around if your clients believe it to be useful.
In the case of promotional drink bottles, the usefulness is clear. People use drink bottles throughout the day, whether they are at work, in their car, or on the go. If your promotional drink bottle is well-designed, it is likely that it will become the favorite drink bottle that your customers have.
Finally, when deciding what promotional gear to give away, think about your budget. If you gave everyone a brand-new tablet with your company’s name on it, everyone would use it. But does your budget allow for you to spend hundreds of thousands of dollars on expensive tablets? More than likely not. So the key is finding a balance between the items that your business can afford to distribute and items that are going to be beneficial for the audience that you are targeting.
Your logo or your company slogan should be clearly visible on every promotional drink bottle you give out. Your product should be relevant, it should be useful, and it should be budget friendly. If you follow these simple steps, it is likely that you are going to see a noticeable return on your investment.